From the East Coast to a bagel desert.
Bagels were everywhere on the east coast — and they were good. Growing up Jewish, they were woven into the rhythm of the week. Every Sunday morning, every family gathering, every quick bite on the way to school. It wasn't just food. It was home.
Then, in the 1990s, our whole family picked up our roots and moved to Arizona. It wasn't just a literal desert — it was a bagel desert. What passed for a bagel out here was a roll with a hole in it. No chew. No crust. No soul.
So we learned to make our own. Step by step. What started as homesickness became a craft — decades of perfecting the old way, until friends and neighbors started asking when we were going to sell them.
We're a multigenerational family of ten, spread across three houses right here in Verrado. All hands on deck every bake day. Now we're bringing our authentic east coast bagels to the Verrado Farmers Market. The bagel desert is over.
